Marketing

Indianapolis Downtown Marketing, Inc. (IDMI), was established as a not-for-profit organization under the IDI umbrella. A board of 60 marketing and public relations professionals directs IDMI's efforts.

IDMI's marketing and communications efforts help attract more customers Downtown and increase patronage of arts, entertainment, sports, hotel, restaurant and retail facilities. The organization disseminates information about Downtown parking and safety, businesses, events, activities and organizations through the media and numerous consumer publications using its "Amazingly Always New" Downtown brand campaign. The campaign emphasizes Downtown's "Amazingly Always New" dynamics and vibrancy.

IDMI also develops cross-marketing opportunities for Downtown organizations, plays an active role in the Indianapolis Cultural Development Commission's programs including Cultural Districts and supports core Downtown and IDI initiatives. In addition, IDMI directs the annual Circle of Lights® presented by the Contractors of Quality Connection and Electrical Workers of IBEW 481 and other holiday programs.